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GeekyOrange Demand Generation & Performance Marketing Measurement

DEMAND GENERATION & MEASUREMENT

Intelligent customer acquisition and data-led decisions are at the heart of any successful business. Understand your budget spend and increase your ROI. 

DEMAND GENERATION

Creating demand, acquiring leads and retaining them is not easy, but it's part of your ecosystem and it's the reason why your business exists. Do it well and will you win the survival game, and even surpass your competitors.

Lead generation is the foundation for customer acquisition, and a pivotal part of customer retention, up-sell and cross-sell opportunities. 

Another side of demand generation is pushing the acquired leads down the funnel through automation, personalisation and nurturing tactics, in order to qualify them for your sales teams.

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MEASUREMENT & PERFORMANCE

Long-term first party data strategies are vital to the survival of your business and so is understanding your budget spend and your return on investment.

 

I can support with measurement in: 
 

  • Online performance measurement

  • Attribution modelling & sales performance

  • Return on investment analysis

  • KPI setting & benchmarking

  • Dashboarding & automated reporting systems

SOLUTIONS
  • A/B testing

  • Campaign performance

  • Attribution modelling

  • Web & digital analytics

  • Sales-marketing alignment

  • Demand generation 

  • CRM building

  • Nurturing & automation

  • Consumer behaviour

  • Competitive benchmarking

  • Data visualisation

  • Data integration

GLOBAL LEAD GENERATION SOLUTION MARKET GROWTH

~ $9 BILLION

~ $3 BILLION

2021

2028

LET'S CONNECT

If you need help, whether it's ongoing or for one-off projects, want consultancy, or just have a question, please get in touch.

I quote per project, so understanding your needs will be the focus of our first chat. 

Thanks for submitting! I'll reach out within 24h.

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