top of page
GeekyOrange Marketing & Brand Strategy for B2B businesses.

MARKETING &
BRAND STRATEGY

Whether you're a startup which needs aggressive demand generation or an established business stuck in the same cycle, marketing planning and strategy is the foundation of sustainable growth. 

TRUSTED BY TECH GIANTS & STARTUPS ALIKE

Building marketing teams

TAKING YOUR NEW BUSINESS TO MARKET

BUILDING MARKETING STRATEGIES & TEAMS FROM THE GROUND UP

FOR YOUR NEEDS AS YOU ENTER THE MARKET

You are starting a new business, a product/service or a start-up and:
 

  • You don't even know where to start to market it. 

  • Your time is better valued running the business.

  • You want expertise to test channels & build a strategy.

BUSINESS ALIGNED MARKETING PLAN

We evaluate the industry, the market, the competitive matrix and discuss any limitations. We aim to answer questions such as:

​

  • How will marketing & sales work together?

  • What are the short-term and long term goals?

  • What are the benchmarks we should be striving for? 

PARTNERS IN EXECUTION

As you build a team, we run it all: the setup, the integration, and the implementation. You get:

 

  • A clear strategy & plan we can iterate as you grow.

  • A marketing infrastructure & experts on execution.

  • Reporting, measurement, attribution models and clear ROI. 

A NEW BRAND &  VISUAL IDENTITY

Branding and positioning as you enter the market is crucial. Align it with your marketing strategy:

​

  • Here to support if you need an identity or a refresh.

  • We pull in the right creative professionals and brief them. 

  • We consider your audience profiling, competitive landscape and more. 

monika-grzebinoga-EETgT0lmAiQ-unsplash.jpg

GETTING YOUR BUSINESS UNSTUCK

CURRENT PERFORMANCE REVIEW & STRATEGY REFRESH

 AS YOU CONTINUE TO GROW

You are an established business or a scale-up and:

​

  • You're struggling or facing stagnating results.

  • You need to dip into new channels and need expertise. 

  • You need support to measure & optimise.

A NEW COURSE CORRECTING PLAN

Together we look at all of the activity so far and find the gaps. We'll explore the needs that support your growth goals and define a new plan:

​

  • Which strategies work and which don't and why?

  • Which channels & targeting tactics are best? 

  • What a new execution plan looks like?

TESTING & OPTIMISATION

GeekyOrange is data-driven. We measure, test and optimise. We run campaigns based on market research & best practice. 

 

  • We run campaigns with A/B tests, iterate and optimise.

  • We prove hypotheses before we invest & scale. 

  • We benchmark, review and follow best practices. 

BRAND REPOSITIONING

Is the perception around your brand supporting your goals or is it detrimental?  

 

  • Does it create the right demand or speak to the right audience?

  • Are you trying to upmarket and don't look the part?

  • Are you leaving money on the table or struggle to cross-sale?

​

SOLUTIONS

  • Brand development

  • Visual identity

  • Audience profiling

  • Competitive benchmarking

  • CRM & list building

  • Budgeting & forecasting

  • Content strategy

  • Campaign planning

  • Cross-channel strategies

  • Vendor management

  • Website design & development

Source: Content Marketing Statistics 2024
https://www.forbes.com/advisor/business/software/content-marketing-statistics/

LET'S CONNECT

If you need help, whether it's ongoing or for one-off projects, want consultancy, or just have a question, please get in touch.

I quote per project, so understanding your needs will be the focus of our first chat. 

Thanks for submitting! I'll reach out within 24h.

gt-in-touch-marketing-strategy
bottom of page