Fractional CMO services for B2B SMBs & Startups. GeekyOrange Marketing Consultancy.

FRACTIONAL CMO FOR SMBs

Marketing leadership for start-ups and SMBs, tailored to your business without committing to a full-time leadership role. Cost-effective expertise, flexible resource, and strategic insights.

TRUSTED BY TECH GIANTS & STARTUPS ALIKE

LEADERSHIP & EXPERTISE

WHAT IS A
FRACTIONAL CMO?

I NEED MARKETING LEADERSHIP

FLEXIBLE
LEADERSHIP

A fractional CMO, is a part-time or temporary marketing lead hired to provide strategic leadership and expertise for businesses without the need for a full-time CMO.

We are great at hitting the ground running, setting up marketing teams, operations and MarTech infrastructures, or course correct to help you stay on track with your business goals.

BUILDING MARKETING FOUNDATIONS OR OPTIMISING EXISTING EFFORTS

A marketing leader on a retainer basis who can:

Develop marketing strategy
Oversee and direct implementation
Set KPIs and create measurement
Guide and consult
Hire and manage talent

The larger the business and operational setup, the more complex the role. This GeekyOrange service is designed for businesses under $20M ARR.

STRATEGY & OVERSIGHT

WHY HIRE A FRACTIONAL CMO?

LET'S TALK

COST EFFECTIVE
EXPERTISE

Gain access to high-level marketing expertise without the full cost of a permanent CMO, tailoring involvement as needed for your business.

STRATEGIC
INSIGHT

Benefit from a seasoned professional's perspective and industry knowledge to drive effective marketing strategy.

OBJECTIVE
EVALUATION

Obtain an unbiased assessment of current marketing efforts and implement objective recommendations for improvement.

FLEXIBLE RESOURCE ALLOCATION

Adjust marketing leadership based on evolving needs, without committing to a full-time role, while reducing onboarding time.

EFFICIENCY &
FOCUS

Internal teams focus on their core competencies, while the CMO focuses on optimising and driving the marketing infrastructure.

WHEN TO HIRE A FRACTIONAL CMO

FRACTIONAL CMO SERVICES

MARKETING STRATEGY

Develop and align marketing strategies with overall business goals.
Suitable for any small business, in any stage, in collaboration with key stakeholders.
Timelines can vary depending on current infrastructure, resources, data, stage of business etc.
Can be delivered as a one-off project and then taken in-house, or can be followed through with implementation and measurement.

MARKETING LEADERSHIP

E2E function oversight, implementation direction and resource management.
Suitable for any small business, in any stage, role embedded in business leadership.
Engagement period can be adjusted based on your business needs.
Either run the current strategy, with on-the-fly optimisation or refresh the activity plan.
Lead the team in line with business direction or completely restructure.

FAQs

HOW FLEXIBLE ARE FRACTIONAL CMO SERVICES?

Fractional CMO services are highly flexible and tailored to meet the specific needs of our clients. Whether you require support for a few hours, a full day, or for a specific project, services can be customised to fit your requirements.
WHAT IS THE TYPICAL ENGAGEMENT PERIOD FOR FRACTIONAL CMO SERVICES?

Fractional CMOs are typically engaged for short-term problems for a duration of 3 to 6 months. However, for more extensive projects like complete overhauls or infrastructure setup, engagements can last from 6 to 12 months. One off projects can take less, such as putting together a specific go-to-market strategy or overseeing a product launch.
HOW INVOLVED ARE FRACTIONAL CMO SERVICES TYPICALLY?

The intensity of involvement for Fractional CMO services can vary widely, accommodating both full-time engagement to just a few hours per week, providing clients with flexibility based on their specific needs. Successful Fractional CMO's are wholly integrated & involved in the day-to-day marketing & business decisions and are an active member of the leadership team.
WHAT SPECIFIC EXPERTISE AND SKILLS DO FRACTIONAL CMOS BRING TO THE TABLE?

Fractional CMOs typically possess a wealth of experience across various industries and marketing disciplines. I specialise in strategic planning, market analysis, branding, digital marketing, customer acquisition, and campaign management. Fractional CMOs need to excel in leadership, communication, and collaboration, enabling them to drive marketing initiatives effectively and align them with business objectives.
WHAT HAPPENS AFTER THE INITIAL ASSIGNMENT WITH A FRACTIONAL CMO?

It's not uncommon for fractional CMOs to maintain a relationship with a company beyond their initial engagement, often transitioning to a non-executive or advisory role to provide ongoing support and guidance.
WHAT ARE THE AVERAGE COSTS OF HIRING A FRACTIONAL CMO IN THE UK, IN 2024?

The average cost of hiring a Fractional Chief Marketing Officer (CMO) in the UK in 2024 typically ranges from £100 to £300 per hour. For retained engagements, the cost can start at £3,000 per month and can be scaled up or down based on the company’s needs and budget. These costs are a fraction of what a full-time CMO would command, making it a cost-effective solution for businesses seeking expert marketing leadership without the commitment of a permanent hire. GeekyOrange Fractional CMO services range between £100 and £200 per hour depending on scope, complexity and desired outcomes.

LET'S CONNECT

If you need help, whether it's ongoing or for one-off projects, want consultancy, or just have a question, please get in touch.

I quote per project, so understanding your needs will be the focus of our first chat.